Headings
Know your body, plan your care
Lora
Bold Italic 700Get it
Bold Italic 700Get it
brand and press
Everything you need to write about Asele
Logos, colours, fonts, app mockups and ready-to-paste descriptions. Use them freely in articles, partner pages, event listings and accelerator materials.
The logo
Our mark is the Asele name in Dancing Script on a pink and violet gradient. Use the ring version on light backgrounds and the square version for app icons and social avatars.
PNG, 500 by 500, transparentDownload
PNG, 500 by 500, for icons and avatarsDownload
Give it room. Keep clear space around the logo of at least a quarter of its width.
Keep it big enough. Don't show it smaller than 32 pixels on screen or 12 mm in print.
Leave it as it is. Don't stretch, recolour, rotate, crop or add effects to it.
Our colours
Indigo carries the text, hot pink brings the energy, and the soft tints set the mood. Click a colour to copy its hex code.
Colour pairs that pass accessibility checks
Ratios use the WCAG 2.2 formula. Normal text needs at least 4.5:1. Large text, meaning 24 pixels or 19 pixels bold, needs 3:1.
Indigo on white
13.8:1, any text
Indigo on soft pink
12.3:1, any text
Indigo on lavender
10.9:1, any text
Soft pink on indigo
12.3:1, any text
Indigo on hot pink
4.1:1, large text only
White on hot pink
3.3:1, buttons and large text only
Pink on white is 3.3:1, so keep hot pink for buttons, links and large headings, never for small body text.
Our fonts
All three are free on Google Fonts.
App mockups
Use these in articles and partner pages. Please show the screens as they are, without editing the content.
Single screens
Photography
Our photos show African women and women of the diaspora living their everyday lives: at work, at home, moving, cooking and laughing with friends.
Where to find photos
Use nappy.cofor photos of Black women. Pick candid moments over posed studio shots.
Credit every image
Add the photographer and source under each photo, for example "Photo by Name on nappy.co".
Show care, not illness
Avoid hospital gowns, pain close-ups and clinical stock imagery. Warm light and soft tones fit best.
About Asele
Ready-to-paste descriptions for articles, event listings and applications.
One line
Asele is a preventive women's health app for African women at home and in the diaspora.
Short (about 50 words)
Asele is a preventive women's health app built for African women at home and in the diaspora. It tracks cycles, symptoms, mood and pain with conditions like fibroids, PCOS, endometriosis, sickle cell trait and anaemia in mind, sends screening and vaccination reminders, and creates a one-page Health Brief for doctor visits.
Long (about 120 words)
Asele is a preventive women's health app built for African women at home and in the diaspora. Women use it to track their cycle, symptoms, mood and pain, with conditions that are common and often missed, like fibroids, PCOS, endometriosis, sickle cell trait and anaemia, built into how the app reads their data. A preventive health check, with screening and vaccination reminders, helps them stay ahead of their care, and cycle-aware food, movement and productivity tips fit their day. Before a doctor's visit, Asele creates a one-page Health Brief, built with Corti, so every appointment starts with the full picture. Asele also runs employer pilots and the Blush & Bloom podcast, with more than 60 episodes on women's health.
Recognised by
Founderland, NVIDIA Inception Program, Corti for Startups, GSE Digital Startup Accelerator 2026, Top 50 semifinalist, FemImpact Africa, FemTech Observatory Global 2026, Women of Wearables, AWEC Cohort 8, WomHub AIP 2025 Cohort.
Partner logos belong to their owners, so please get them from each organisation.
Ready-made templates
Working with us on a launch, event or episode? Ask for an editable copy and we'll share it with you.
Instagram post and carousel
Pink glitter background, Lora Bold Italic headlines. 1080 by 1350.
LinkedIn carousel
Same look as Instagram, set at 1080 by 1080 for PDF carousels.
Pitch and partner slides
Indigo and soft pink slides with the app mockup and recognition logos.
Blush & Bloom episode cover
Guest photo, episode title and the podcast mark.
Need something else?
For interviews, high-resolution files or a quote from our founder, email us and we'll reply within two working days.