Personal, not personal-ish
Guidance that adapts to your cycle and your context, not a generic template with your name pasted on top.
the whole story
Reimagining women's health, one woman at a time.
Asele is a women's health tech company built on personal history and professional expertise. We build AI-powered tools and community-centred resources that help women track, understand, and manage their health, in ways that actually feel relevant.
From cycle-aware productivity tips to personalised wellness guidance, our whole goal is to help women, especially African women, take charge of their health in a fast-changing world.
where the name comes from
Named after a mother
Asele is named after our late mother, Asele Omerejo Okagua (1962–2000), a psychiatric nurse who spent her life caring for others with compassion and strength.
In our language, Abuan, Asele means choice, carefully selected, or chosen.
We started this company to keep her name and legacy alive.
"A person dies three times. Once when their heart stops. Again when they are buried. And finally when their name is spoken for the last time."
As long as Asele exists, her name is spoken.
what we're about
A few things we won't budge on
African women, from day one
Not adapted later, not an afterthought. Built for the women who were left out of the research.
Grounded in the science
Founded by a biochemist. We check the receipts before we make a claim, always.
Preventive, not reactive
From early adulthood to menopause and beyond, we help you get ahead of things, gently.
the mission
To make preventive and holistic women's health care accessible, personalised, and culturally relevant. From early adulthood to menopause and beyond, Asele is here to help women take charge of their health and well-being, every step of the way.
the people
Meet the team
Blending technology, health, and community to build something that actually means something.
Gigi Kenneth
Founder & CEO
With a background in biochemistry, AI, and content marketing for health tech and open source in pharma, Gigi leads product vision, research, and community storytelling for Asele.
Kenoye Okagua
Co-founder & CTO
A software engineer with expertise in app development and scalable tech solutions, Kenoye leads product engineering and app development.
Between us, that's a mix of technical chops, health know-how, and real-world experience poured into everything we build.